Creative Intelligence, Codified

Native analytics tell you what happened. PatternLabs tells you what to do next.

The creative decisioning layer for brand portfolios — every recommendation grounded in your brands’ real content, and transferable between the brands you run.

Get started free See how it works

14 days free — no card, no account connections. Point it at any public channel, yours or a competitor’s.

Grounded, cited AI · YouTube · Instagram · TikTok · Multi-brand

The problem

Drowning in dashboards, starved for decisions

Marketing leaders at multi-brand companies have more analytics than ever — and still nobody answers the actual question: what should this brand do next?

Per-platform blindness

YouTube can’t see your TikTok. Native analytics are per-platform, single-brand, and descriptive.

Per-brand silos

What works on one brand never reaches the others — learnings stay trapped inside a single brand.

Dashboards, not decisions

Endless charts, no “what should I do next.” Insights that never convert to action.

Why PatternLabs

Cross-brand × cross-platform × prescriptive

Native analytics report one brand on one platform; listening suites report conversation. PatternLabs consumes what they expose and answers the question neither is built to ask — given everything across my portfolio, what should this brand do next?

Capability	Native analytics	Social listening suites	PatternLabs
Cross-platform synthesis	Per-platform	Listening only	Yes
Cross-brand pattern transfer	No	At best	Shipped
Prescriptive “what to do next”	Descriptive	No	6-part chain
Grounded in your briefs & campaigns	No	No	Yes
Competitor → content calendar	No	No	Yes
Exec-ready branded deck export	No	No	Yes

“Why look outside native analytics?”

They’re per-platform, single-brand, descriptive. We’re cross-platform, cross-brand, prescriptive.

“Why not a social listening suite?”

They tell you what people say. We tell a portfolio what to do — and transfer winning plays between brands.

How it works

From connected channels to confident decisions

Step 1
Connect
Connect a brand’s YouTube, Instagram, and TikTok channels — or import a whole portfolio at once.
Step 2
Ground
Add the brand brief and active campaigns so recommendations never repeat what’s already running.
Step 3
Decide
Every recommendation arrives as a complete decision chain — insight through rationale, every claim cited.
Step 4
Act
Transfer winning patterns between brands, reverse-engineer competitors, export an exec-ready deck.

Every recommendation follows the 6-part output chain

Insight
Pattern
Playbook
Next Best Action
Experiment
Rationale

The product

Real analysis, real decisions — this is the actual product

Drawn from genuine output of a live analysis of a global beverage brand’s public content — identities and titles disguised, the insights and numbers real.

Wake up to what matters

Your portfolio, triaged before your first coffee

One screen ranks the most pressing risk and biggest opportunity across every brand — with severity, confidence, and the receipts one click away. The numbers here are real output from a live analysis (brand anonymized).

patternlabs · Home — Northstar Cola workspace

Active insights

Patterns found

Playbooks

Pending actions

Most pressing risk

Your highest-volume content engine is generating near-zero engagement — you’re producing at scale into a void

High severity · 92% confidence · 25 source videos

Biggest opportunity

Creator-attributed UGC with original audio is dramatically outperforming your produced content on TikTok

High severity · 85% confidence · 10 source videos

Decisions, not dashboards

Every insight ends in something you can do Monday

The decision queue turns patterns into prioritized actions — pause this, reallocate that, test this next — each grounded in your brand brief and paired with an experiment to prove it worked.

patternlabs · Northstar Cola — Decisions

Decision queue · 20 open

Grounded in: brand brief

Pause the low-ER AI recap series and reallocate those production slots to creator-attributed TikTok content

HIGH

Launch a Zero Sugar recruitment test on TikTok using the late-night occasion frame already proven in another market

HIGH

+ 18 more, each with rationale, evidence, and a ready-to-run experiment

Trust, in your audience’s language

Every claim shows its receipts

Click any insight and see the exact videos behind it — views, engagement, platform. PatternLabs reads your audience in their own languages — including local languages typed in English letters, like Hinglish — and reports back in clear English. Confidence figures are the model’s own, shown with every insight instead of hidden.

patternlabs · Evidence — 25 sources

Evidence · 25 sources

Your highest-volume content engine is generating near-zero engagement

Matchday Recap #14 | our pundits call the semifinal

~340 views · 0.01% ER

নর্থস্টার কোলা মানেই উৎসবের স্বাদ | নতুন ক্যাম্পেইন

~17M views · 0.00% ER

One Sip. A Thousand Summers. | 60s anthem film

~3.5M views · 0.00% ER

Colecciona los vasos Northstar | edición limitada

~2K views · 0.01% ER

See it on your own brand instead

Start your free trial

14 days · every feature included · no card required

Product

Built to move a whole portfolio

The intelligence core, the portfolio layer, and the surfaces that turn analysis into action.

Portfolio Command Center

What matters today, across every brand — and which brands need attention.

Cross-Brand Learning

Winning plays, transferred between your brands — with source provenance and an honest confidence signal.

Competitive Analysis

Reverse-engineer rivals’ viral frameworks into a dated, week-by-week content calendar for your brand.

Leadership Deck Export

A branded, on-template executive readout in one click — upload your template, it matches your house style.

Grounded AI

Every claim cited, with a confidence signal. Click any claim and see the receipts — never a black box.

Brand Context

Recommendations grounded in what you’re already running — briefs, active campaigns, off-platform paid.

Proof

Grounded means grounded

Every recommendation carries a citation chain — click any claim and see the exact source content behind it.
Every cross-brand transfer is automatically evaluated before it ships — recommendations that don’t fit the target brand’s context are suppressed rather than padded out.
Competitive analysis produces named, evidence-backed frameworks from real competitor content — never a black box.

Who it's for

Made for multi-brand

The value compounds with portfolio size and platform spread — the more brands and platforms you run, the more winning patterns there are to transfer.

Multi-brand CPG enterprises

5–100+ brands under one roof. Brand managers get daily “what should I make next” decisions, grounded in what’s already running.

Holding companies

CMOs and insights leads get portfolio-wide readouts: what matters today, which brands need attention, where to move budget.

Large agencies

Strategists get competitive teardowns and content calendars for client brands — plus white-label deck exports.

Built for enterprise data boundaries

Isolated workspaces

Isolation enforced on every query — your brands, briefs, and results are never visible to another customer.

Read-only by design

Public channel data only. No account connections, no posting permissions — nothing to revoke.

Your data stays yours

Briefs and results are never used to train public models.

Pricing

Start free, scale to the portfolio

Every plan starts with a 14-day free trial — every feature included, no card required. If the trial ends first, your workspace pauses and everything unlocks when you choose a plan. Cancel anytime from the billing portal.

Starter

$99/mo · or $990/yr (2 months free)

2 brands · 3 competitors each · 90-day window · cross-brand pattern transfer between your 2 brands.

Start free trial

Growth

Portfolio

$899/mo · or $8,990/yr (2 months free)

The whole portfolio in one graph — 25 brands included, expandable to 50 at $20/brand · archived brands keep their history forever.